Molli pop-up in Vogue Paris
"A little polo shirt with a scalloped collar, a seamless second skin knit, a pure virgin wool sweatshirt and a line for newborns: Molli has carved out a place for itself in the knitwear universe since the company was created in the late 19th century.
To celebrate its 130th birthday, the brand opened a shop for 3 months on the ground floor of 39 Avenue Georges V in a typical Paris stone building.
The ephemeral boutique was intended to be both surprising and poetic: after walking across a wood bridge covering a field of immaculate flowers, the house, with its gold facade built in the back of a raw space, invited visitors into a comfy cocoon.
Its cozy atmosphere spotlights the ready-to-wear wool knit collection with refined finishes in a cozy setting where rough furniture was set off by fur walls.”