Molli, 1 rue d'Alger Paris
The opening of the 3rd Molli boutique breaks the rules in the heart of the 1st neighborhood in Paris.
In order to knit this new Parisian chapter, Molli joined forces with the domino papers craftsmen trio: Antoinette Poisson. These 18th century enthusiasts have painted the features of the new façade of 1, rue d’Alger, in the style of a flowered XXL canvas.
On a wire mesh, a flight of embroidered flowers is offered to the passers-by like a delicate graffiti. With its love for details and all its femininity, Molli breathes here a certain lightness into the city’s noise. This elegant vegetal embroidery is an artistic invitation to dive into this warm new setting.
The cozy charm of the decor highlights the novelties and other timeless knitwear of the women's wardrobe; not to forget the iconic newborn knitted set in garter stitch that has made this Maison renowned for almost a century.
Come see this new address, under the shadow of an armful of roses, where you will find the unique savoir faire of Molli.