Molli, 1 rue d'Alger Paris The opening of the third Molli boutique

The opening of the third Molli boutique breaks the mold in the heart of Paris's 1st arrondissement.

To knit this new Parisian chapter, Molli called on the talent of the trio of "dominotiers" (decorative paper artisans) Antoinette Poisson. These devotees of 18th-century craftsmanship painted the new façade at 1 Rue d'Alger, styled like an XXL flowered canvas.

On a metal trellis, a flourish of embroidered flowers presents itself to passersby like delicate graffiti.

Lovers of detail and all things feminine, Molli breathes a certain lightness into the urban din here. This elegant floral embroidery is an artistic invitation to immerse yourself in this warm new setting.

The cozy charm of the décor highlights the new arrivals and other must-have knitwear pieces from the women's wardrobe, not forgetting the iconic garter-stitch knit birth layette set that has built this house's timeless reputation for nearly a century.

Come discover this new address, in the shade of an armful of roses, where you'll find Molli's unique savoir-faire.