Business with attitude Madame figaro's prize

A story of knitwear, fashion and freedom: “Le stiff et le cool” by Nicole Parrot traces the history of knitwear — a key book for Charlotte de Fayet! For 20 centuries, women dressed in fabric, the “stiff”, which is rigid, which is cut, patterned and sewn. Fabric was the star of paintings and sculptures. For centuries, women were corseted, belted, dressed in large, heavy and cumbersome gowns — and then knitwear arrived... Through underwear, lingerie; this is in fact where Molli was born in 1886. It then took the upper hand with Coco Chanel, the first to make garments from it in the last century. This book was a turning point for Charlotte, who made it the foundation of her project to take over Molli in 2016: “I told myself I was going to offer, in this sublime Molli fine knit, a wardrobe for women rooted in luxury, with ultra-creative knit stitches (we invented zellige, astrakhan and origami knits...), because comfort and allure are not mutually exclusive!” She even spoke about it on the stage of La Gaîté Lyrique at the “Business With Attitude Madame Figaro” awards ceremony.